Sales and Marketing

The sales and marketing activity for a new marina needs to start well before the operational launch, so our services in this area are provided throughout the design, construction and operational phases.

Market intelligence
Effective marketing starts with an understanding of the target customer base. We use our in-depth knowledge of the yachting market, and our powerful proprietary database tools, to profile the target audience and develop marketing programmes that generate measurable results.

Central resources
Our core team of marketing and sales professionals has considerable experience in the global yachting market. Our proven systems and programmes provide economies of scale that are unavailable to independent marina operators.

Dedicated sales team
Success in sales is often reliant on one-to-one contact, and this is especially true of the superyacht sector, where relationships with owners, captains, brokers and other intermediaries are crucial.  Our sales team have worked in the industry for years and are ideally placed to build and nurture these relationships.

Integrated technology
In the 21^st century no business is likely to thrive without a clearly articulated digital strategy. We take an integrated approach to digital media, with our website, email marketing, online advertising and customer database all working together as the engine for customer awareness and lead generation. And for market insight, our unique database provides details of berth mix, tariffs and more, for thousands of marinas worldwide.

The Camper & Nicholsons brand
Universally recognised as one of the longest established and most highly respected brands in the world of yachting, Camper & Nicholsons has for generations stood for innovation, expertise and a commitment to excellence.

We are highly protective of our brand, as this valuable asset provides a competitive advantage over individual marina operators. It promotes trust with our customers – a hard-won quality – and, in conjunction with our first rate facilities and service, enables us to command premium pricing.